thePlaybook
Fundraising insights from across the table. thePlaybook shows you how to run your raise from concept to close.
Most founders don't fail to raise because of their business.
They fail because of how they raise.
Unprepared
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Poor materials
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Wrong valuation
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Bad presentation
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Unprepared 〰️ Poor materials 〰️ Wrong valuation 〰️ Bad presentation 〰️
Three ways to raise with an edge.
thePlaybook
The blueprint. Every stage of a raise from thesis to term sheet, from someone who saw it from the other side of the table. You see the mistakes before you make them, and run your first raise like it is your second.
theSessions
One to one. An investor's read on your narrative, your deck, your data room, and your outreach, whatever it takes to get you funded. Thirty or sixty minutes, when you need to know where you actually stand.
theResources
Four free tools to work out where you stand. Whether venture is your route, how your numbers compare, who would fund you, and how to read a term sheet. Built from the side of the table that was writing the cheques.
thePlaybook is your step-by-step fundraising partner.
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![A hand-drawn infographic about exit valuation for a startup, showing an estimated worth of €250 million, with a predicted future value of €121.9 million at a €250 million exit, indicating 48.8% ownership after three rounds. It includes a path with options for Today, Seed, Series A, Series B, and Exit, with respective percentages and values.]()
What are you worth?
What is a realistic valuation for your company and your ownership over time.
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![A handwritten note on white paper with questions about venture capital fundability, including categories like breakthrough, monopoly, secret, durability, and scale.]()
Should you even raise?
Most companies that raise VC funding shouldn't have. Find out if you should.
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![Hand-drawn fundraising timeline with four stages: Weeks 1-3 before talking to anyone, Weeks 4-6 for first meetings, Weeks 6-12 for deep-dive meetings and diligence, Weeks 12-16 for partner meetings and terms.]()
Raising from concept to close.
Sixteen weeks, forty investors, and the thing that actually decides it. goes here
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![Hand-drawn infographic titled "quick VC maths" explaining venture capital fund and investment figures, including pie charts showing fund amount, follow-on and initial investments, and a bar graph illustrating the venture portfolio with high returns driven by a few outliers. Text discussing the power law distribution and startup return statistics.]()
How your investor gets paid.
Understand the incentives and you’ll understand the game being played.
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![A handwritten chart titled 'Startup Funding in 2026' comparing 'Rocket AI case' and 'Everything else' across various criteria including ARR, ARR Growth, Valuation, Round size, Team, Product/Market, Sales/Marketing, Capital efficiency, and Moat. It summarizes differences in pre-revenue or undisclosed contracts, growth multiples, valuation ranges, team composition, market focus, sales strategies, efficiency, and unique strengths. The note at the bottom discusses fundraising markets and the advantages of a rare elite group. The chart is signed by Henrik.]()
Your round (probably) won't make the news.
The startup landscape is split in two.
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![A chart with three columns labeled "What They Said," "What It Usually Means," and "What To Do," listing phrases like "It's a bit early for us," "We'd like to stay close," and "Keep us posted," and providing interpretations and suggested actions for each.]()
Why you don't get funded.
The reason you got passed on is almost never the reason you were given.
theResources
Open tools for the founder community. Benchmark your numbers, assess your venture fit and find your funding source.
The tools show you where you stand. thePlaybook shows you what to do about it.
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See where your valuation, growth, and odds land against real venture data, before an investor tells you.
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Every VC, angel, family office, grant, and accelerator, filtered to your stage and geography. See what dilutes you and what doesn't.
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Five honest questions to work out whether venture is actually your route, or whether an angel, a grant, or not raising at all is the smarter path.
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A real seed term sheet, read the way someone on the other side of the table reads it: what each clause means, where a founder-friendly deal lands, and the version to push back on. Covered in theProcess.
Equity Story
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Deck design
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Valuation Anchoring
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Investor Feedback
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Equity Story 〰️ Deck design 〰️ Valuation Anchoring 〰️ Investor Feedback 〰️
Get feedback from across the table.
Some things don't fit in a template. Whether your round is fundable, why the last five investors passed, what your narrative is actually missing - that's a human conversation, not a module.
Bring your deck, your target list, or the specific thing you're stuck on. Thirty or sixty minutes, one-to-one with someone who spent years seeing which rounds got funded and thousands that didn’t.