thePlaybook

Last updated: 13.8.2026

1. Who we are

thePlaybook ("thePlaybook", "we", "us", "our") is a sole proprietorship operated by Henrik Reimavuo, based in Switzerland. These Terms of Service ("Terms") govern your access to and use of the website at theplaybook.tech, our courses, tools, templates, and one-to-one sessions (together, "the Services").

By accessing the Services or purchasing any product, you agree to these Terms. If you do not agree, do not use the Services.

2. What thePlaybook is, and is not

thePlaybook provides educational content, templates, and tools about startup fundraising, together with optional one-to-one advisory sessions.

The Services are for general educational and informational purposes only. Nothing in the Services is legal, financial, tax, investment, or professional advice, and nothing in the Services should be relied on as such. We are not your lawyer, accountant, financial adviser, or broker, and no relationship of that kind is created by your use of the Services. Fundraising outcomes depend on many factors outside our control. We do not promise, guarantee, or warrant that using the Services will result in you raising capital, securing investment, or achieving any particular result.

You are responsible for your own decisions. Before acting on anything in the Services, you should take your own professional advice.

3. Accounts and access

Some products require an account or a purchase to access. You are responsible for keeping your login details secure and for all activity under your account. You must give accurate information when you register or buy, and keep it up to date.

Access to paid products is granted to you personally. You may not share, resell, sublicense, or distribute access, content, templates, or tools to any other person or organisation except as expressly permitted in these Terms.

4. Purchases and pricing

Prices are shown on the website and are stated in Swiss francs (CHF) unless indicated otherwise. We may change prices at any time, but changes do not affect purchases already made.

Payment is processed by our payment provider, Stripe. By purchasing, you agree to Stripe's terms in addition to ours. We do not store your full payment card details.

Where required, applicable taxes (such as VAT) may be added at checkout or included in the price as indicated.

5. Licence to use the content

When you buy a paid product, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable licence to access and use that product and its templates and tools for your own use, including use in your own company's fundraising.

You may adapt and use the templates (for example, a pitch deck template or financial model) for your own company. You may not:

resell, redistribute, publish, or share the content, templates, or tools, whether free or paid, with others;

present the content, templates, or tools as your own;

use the Services to build, train, or improve a competing product or a machine-learning model; or

remove or obscure any notice of ownership.

All intellectual property in the Services, including the content, templates, tools, text, design, and branding, remains ours or our licensors'. This licence does not transfer ownership of anything to you.

6. One-to-one sessions

Where you book a session, you are buying a fixed period of the adviser's time and perspective, not a specific outcome. Sessions are educational and advisory in nature and are subject to the same "not professional advice" terms in section 2.

Booking, rescheduling, and cancellation of sessions are handled through our booking provider. If you need to reschedule, please do so as early as possible using the link in your booking confirmation. Missed sessions, or cancellations made after the window stated at booking, are not refundable.

7. Refunds

Digital products (courses, templates, tools). Because these are digital products delivered instantly and in full, all sales are final and non-refundable once access has been granted.

If you are a consumer in the European Union, the United Kingdom, or another jurisdiction with a statutory right to withdraw from a digital purchase, you would ordinarily have a period (usually 14 days) to withdraw. By purchasing and choosing to access the product immediately, you expressly request immediate access and acknowledge that you lose that right of withdrawal once access begins. We ask you to confirm this at checkout. If you do not wish to waive that right, do not access the product, and contact us within the withdrawal period.

Sessions. Fees for booked sessions are non-refundable except where required by law, but may be rescheduled in line with section 6.

Faults. Nothing in this section affects your legal rights if a product is faulty, materially not as described, or if we are unable to provide access. If something is genuinely broken or you cannot access what you paid for, contact us at henrik@theplaybook.tech and we will put it right, which may include restoring access or, at our discretion, a refund.

8. Your conduct

You agree not to misuse the Services, including by attempting to gain unauthorised access, scraping or bulk-downloading content, interfering with the site's operation, or using the Services for anything unlawful.

We may suspend or end your access, without refund, if you materially breach these Terms, in particular the licence and sharing restrictions in section 5.

9. Availability

We aim to keep the Services available and up to date, but we do not guarantee uninterrupted access. We may change, suspend, or discontinue any part of the Services. Where you have bought lifetime access to a product, "lifetime" means the lifetime of that product and of thePlaybook, not a personal guarantee of perpetual availability; if we discontinue a product you have bought, we will give reasonable notice and access to download what you are entitled to.

10. Disclaimers and limitation of liability

The Services are provided "as is" and "as available". To the fullest extent permitted by law, we exclude all warranties not expressly stated in these Terms.

To the fullest extent permitted by law, we are not liable for any indirect, incidental, or consequential loss, or for any loss of profit, revenue, investment, funding, opportunity, data, or goodwill, arising from your use of the Services. Our total liability to you for any claim connected with the Services is limited to the amount you paid us for the product or session giving rise to the claim.

Nothing in these Terms limits liability that cannot be limited by law.

11. Changes to these Terms

We may update these Terms from time to time. The current version is always posted here with the "last updated" date. Material changes will apply from the date they are posted. Your continued use of the Services after changes means you accept them.

12. Governing law

These Terms are governed by the laws of Switzerland. The courts at Henrik Reimavuo's place of business in Zurich have jurisdiction, except where mandatory consumer-protection law in your country of residence gives you the right to bring proceedings locally.

13. Contact

Questions about these Terms: henrik@theplaybook.tech

Henrik Reimavuo.