Fundraising Strategy Sessions
Pitch Practice
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Team Slide
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Deck Design
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Investor Feedback
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Pitch Practice 〰️ Team Slide 〰️ Deck Design 〰️ Investor Feedback 〰️
Get feedback from across the table.
Some things don't fit in a template. In a focused one to one, we work through your situation and you leave knowing exactly what to fix. Depending on what you need:
Deck review and design: slide by slide, from an investor's eye.
Target-list sanity check: the right funds, at the right stage, in the right order.
A read on where you stand: is your round fundable now, and if not, what has to change.
Narrative and positioning: where your story lands, and where it loses them.
Valuation and terms: what to ask for, and what to push back on.
One to one, the read you would get if an investor owed you the truth.
For a fraction of what advice usually costs.
An advisor bills by the month. A placement agent takes a percentage of everything you raise, often three to seven. This is a fixed fee, paid once, for the same judgment applied to the exact raise in front of you.
Who we are
Who we are
Well, it’s just me – Henrik 👋
I've spent years on the investor side of the table: as a venture capitalist and angel. I've backed tens of companies and passed on thousands, learning what separates a fundable company from a good one that never gets funded.
thePlaybook is that experience, turned into a framework you can apply to your own raise. The judgement calls behind investor decisions which are rarely said out loud.
The goal is simple: give you the insights to run a bullet-proof raise, from the first email to the wire.