theBaseline lays the groundwork for a successful fundraise.
Before you build a deck or email a single investor, you need to know three things: whether venture is even right for you, how the people you're pitching actually think, and why most founders get passed on.
That's what these lessons are for. Free, and honest, from the other side of the table. Work through them and you'll know whether you're fundable, what investors are really testing, and where your gaps are.
theBaseline shows you where you stand. The rest is how you actually execute on it.
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theBaseline
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Your round (probably) won't make the news.
The rounds you read about and the round you'll raise in are two different realities.
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Should you even raise?
Most companies that raise venture capital shouldn't have. Find out if you're one.
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Raising from concept to close.
Sixteen weeks, forty investors, and the thing that actually decides it.
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How your investor gets paid.
Understand the incentive and you’ll understand what game is being played.
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Why you don't get funded.
The reason you got passed on is almost never the reason you were given.
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What are you worth?
What is a realistic valuation for your company and your ownership over time.
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Everything you need to run a raise from concept to close, written by someone who spent years on the other side of the table. Five modules covering narrative, deck, targeting, process, and terms, plus the full Toolkit: investor CRM, deck template, cap table simulator, and every template you'll use. Lifetime access, and new material as it's added.